Tarollage
Snail Mail | Global, 2022
Surprise custom tarot-inspired collages sent to strangers across the globe.
Reflections on Tarollage:
Experience description:
Participants nominated humans they thought could use a little love from a stranger to receive a surprise Tarollage card in the mail. A major arcana card was drawn at random for each nominee. This card, along with special notes from their nominators inspired their custom collage. 22 Tarollage cards were shipped to unassuming recipients from California all the way to Turkey!
Services provided:
Creative direction, experience design, survey design, recruiting, materials sourcing, card creation, letter writing, shipping
The prototype I made and shared as an example of what folks might receive.
Tarollage cards shown as a splayed deck.
Assorted Tarollage cards next to the Major Arcana cards from the Rider-Waite Tarot Deck they were inspired by.
[Seen above: The Star, Wheel of Fortune and The Hermit]
Some excerpts from the responses I received about why nominators chose this specific friend / loved one to receive a Tarollage.
A little extra love on the back of the envelopes.
A snapshot of the Tarollage cards created.
The landing page for the intake form folks filled out to nominate a loved one for a Tarollage.
Assorted Tarollage cards next to the Major Arcana cards from the Rider-Waite Tarot Deck they were inspired by.
[Seen above: The Fool, The Moon and Judgement]
All 22 Tarollage cards in their envelopes with a handwritten note with a little love from a stranger.
All Tarollage cards next to the next to the Major Arcana cards from the Rider-Waite Tarot Deck they were inspired by.
Assorted Tarollage cards next to the Major Arcana cards from the Rider-Waite Tarot Deck they were inspired by.
[Seen above: The Lovers, The Chariot and Strength]
The most important question on the intake form. I took inspiration about each recipient from these responses and used that, along with the card I drew for them, to create their custom Tarollage.
Some excerpts from the responses I received about why nominators chose this specific friend / loved one to receive a Tarollage.
The collage corner of my apartment during this project.
All 22 Tarollage cards in full view.
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Contact
Located in Portland, OR (USA)
Email: [email protected]
Instagram: @altyellow.pdx
© alt-yellow 2023
delightfully unexpected.