Wonderland

Not-So-Secret Santa

Interactive Packaging | Portland, OR, 2020

A quarantine-friendly interactive holiday gift experience supporting Portland's womxn and POC-owned businesses.

Reflections on Not-so-Secret Santa:

Experience description:
Twelve lucky recipients received a mystery box outside their door. Nothing seemed outside the ordinary until they noticed clues hidden within the newspaper packaging. When unscrambled, these clues unlocked a website revealing their secret santa and the local business owners responsible for the treats in their boxes with links to support them further. > Read more on Medium.

Services provided:
Creative direction, experience design, web design, materials sourcing, content creation, assembly, delivery, video production, clue support

Santa's secret delivery route.
[12 stops for the 12 days of Christmas!]

Another recipient tries to crack the code.

Newspaper packaging with clues circled in red.

Texts from a recipient unraveling the mystery in real time.

The sad, empty box, prepackaging. This was actually the precipice of this entire experience.

It all started with a mistake in box sizing. I knew I couldn't send the boxes out like this, so I started digging through what I had to spruce them up a bit. And what did I find? You guessed it. Newspaper!

Some recipients counted A LOT of words in attempt to solve the mystery.

Closed boxes.

Packaged gift boxes, ready to deliver.

The website recipients found after cracking the code, featuring: a congratulatory message, a video revealing their secret santa in good holiday cheer and a list of all the small business owners responsible for the treats in their boxes with links to further support them.